Final Music Video- Saltwater by Chicane

This is my final music video, I am really happy with the outcome and think that I have learnt alot from creating it. For example I have learnt how to use and develop my skills of using Premier Pro, Photoshop and after effects and have also learnt techniques such as how to clone, which I really liked the effect of and included twice in my video.

Final Digipak: CD cover and Advert

Cd Cover- Inside, Back cover and Front Cover-

Cd Cover- Inside Cover, Cd, Inside Cover-


Above are pictures of my complete cd cover. I used photos that I had taken while filming, so the pictures have similar lighting and locations to those used in my video. I also stuck to a colour theme using similar colours to those in my pictures. For example I added in leaves that were similar colours to the ones in the background. I think that this worked really well and the colours worked well together. The colours I used were also reflected from the cd cover I looked at by John Mayer, i took inspiration from the theme and added my own style to it.

Advert-


For the advert I used more photos that I had taken, making sure not to re-use any I had used for my cover. I again placed added leaves over the top and also added some titles and release information.

Evaluation - Question 1

Question 2

Hello, my names Katherine and this is my music video to the song Saltwater by Chicane. It was released as a single in 1999, reaching #6 position on the UK Singles Chart and becoming a popular dance track in clubs. The music is mainly music based, with few lyrics, but I wanted them to be emphasised. For example to the lyrics ‘Open your eye’, I wanted a literally reference and had a shot of a girl opening her eyes. The theme to my video was to have lots of action, and I took inspiration from videos such as Silence by Delerium and another of chicanes videos, Poppiholla. I wanted to portray a particular message in my video that the girl was lost, searching for a way out. I also wanted it to be quite mysterious as if the viewer themselves were lost. I included point of view shots, so that the audience could put themselves in the girls’ shoes and have that out of control feeling, for example when she is spinning around and things start to go out of focus. Acting on having mysterious elements to my video I wanted the girl in the video to have a flowing dress on to add movement when she ran, but I also wanted there to be a contrast between her and the setting. I filmed in a wooded area, where there was a lot of colour around. This worked to my advantage as it created juxtaposition between the two, as she was dressed nicely and lost in a wood, which makes the viewer wonder how she got there and perhaps what’s she running from. The choice of location was very important as I wanted to frame my shots, so the location that I went with worked well as I had for example trees and fences in the shots so I could do the rule of three. I experimented a lot on Adobe premier Pro, the main program that I used to create the video. I played around with lighting, making shots lighter when needed, especially in the dark wooded area that I filmed in. I liked having strong contrast between the girl and the setting and think that this turned out well as it made her eye-catching and the main focus. I also liked using slow motion in the slower parts of the song, as the overall pace of the song is quick fast. For these fast areas I used jump cuts and thought that these gave a really good effect and the video played along nicely to the music. I used contrast and the use of colour, which I had used for my video on my digipak as well. I took photographs on location when I was filming for the video so the images that I used matched the video in lighting, location and theme. I thought that this worked well as I didn’t want to have photos that had a different theme to the video. For the advert I again used photos that I took on the day, this way all three followed a theme and looked like they belonged together. In conclusion I feel very proud of all three products that I have been able to produce and learn from and feel that they are strong pieces of work.

Evaluation- Question 3

Here is a video containing feedback from two groups of people.

My Response To The Feedback I Collected

Question 4

To access Youtube I needed an internet connection. Once on the website it was easy to use and loaded quickly.

Blogger was easy to use, even though it was the first time I had used the site and I was able to navigate the site easily. This site was great to use as it meant I could clearly layout all of my work and uploading images, video and text was really quick and easy to do.

I found photoshop really easy to use and felt that this lead to a good digipak. The program was easily laid out and the tools helped develop my work.

This was the first time that I had used this program, so I did a tester video and picked up how to use it quite easily. The program was easy to use and the effects, editing and transitions able meant that my work cold be developed to a good standard.

At first I found after effects quite hard to use, but after doing two cloning sections I soon picked up how to use it and thought tht i executed the cloning to a good standard.

I have uploaded to facebook and youtube before and the process is really quick and once uploaded really effective as I managed to get feedback on my music video from these sites.

Development of Music Video

I used Premier Pro to develop my music video. Below is a print screen of the workspace and how the screen is set up. To the left I have all imported clips. In the top right I have the video scrren so i can view my video as I'm cutting it and at the bottom I have my timeline.

Above is a print screen of my shots. Once I have filmed and captures them off of the camera, I then import them from a saved file and they appear here. I then drag them into the timeline at the bottom, shown below and here I can use the tools to cut, re arrange, plot and make the video.

The tools are situated at the bottom right of the screen, the main ones that I used where the cutting tool, which is the little razor icon, and the resizing tool, which is to the left of the razor. This allowed me to stretch out, or shorted clips and was really useful especially when doing shots in slow motion.

Target Audience

Here is an analysis of the different places I could advertise my finished advertisement, whether it be on a bus, phone box, shop window or magazine. The advertisment needs to be clear, to the point with bold text that catch the audience's eyes and persuade them to purchase the cd.

I would say that the target audience for my magazine are 12-24 year olds. Appealing to teens and young adults. I think that the advert and cd cover I have created appeals to them and is suitable to this age range. Above are a few mock ups of what the advert could look like in different suitable areas. I think that the areas I plan to put my adverts suit the age group, for example in magazines where there primary readers are of the same age group means that I can appeal to the right audience. Other ideas of appealing to my target audience would be to advertise on user generated websites such as Youtube and Facebook, again who have the same age range I am looking to target.

Development of Digipak

Below is a print screen of the layers that I built up. I had text, pictures, effects and added extras such as the leaves I added on. They are all organised in this box. Re-arranging the order of the list would let me have for example text over text, if the image was above the text then I would not be able to see it, so making sure to have them organised in right order is key. I also used tools that were located ont he left hand side of the screen. There were cropping tools, paint brushes, text boxes, and colour options located here so this toolbox needed to be opened and in use. Using the tools I was able to take pictures of leaves and turn them into cut outs so that they could be placed over the pictures.